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DIGITAL MARKETING

Digital Marketing allows you to Market your Products and Services using Digital Technologies, mainly on the internet, using Search Engines like Google and Social Media like Facebook. Internet Users are immensely increasing day by day. Internet has rapidly become a part and parcel of our lifestyle and we can’t think of doing without it even for a day. The rapid emergence and popularity of digital marketing prove that there are plenty of digital marketing benefits that transforms the small business industry. Digital Marketing benefits have revolutionized the way small businesses Market their Product or Service. Digital Marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or Print Advertising, it allows truly Personalised Marketing.

ADVANTAGES OF DIGITAL MARKETING

Cost-efficient: You can easily plan a successful online marketing strategy within your budget by the use of Digital Marketing that offers an inexpensive technique in comparison to other advertising channels such as Radio, TV and Print Media. A Well-Planned and Well-Managed Digital Marketing Campaign can reach a large Audience and the right Customers at a lower cost than the traditional marketing methods.

The main advantage of Digital marketing is that a Targeted Audience can be reached in a cost-effective and measurable way. Digital Marketing also increases Brand Loyalty and driving Online Sales.

Better Exposure: Reach numerous prospects by switching to a Digital Marketing campaign within a small investment. Be found where your audiences are looking for you. You will notice long term results by using Digital Marketing.

Save Time: Digital Marketing provides real time results within no time. Time is precious for all Businesses. Advantages of Digital marketing offers you an opportunity to see the number of visitors to your site, what is the conversion rate, what is the peak trading time, how many subscribers have added you in a day and more.

Social Currency: Digital marketing gives you a chance to create engaging campaigns using different types of media. These campaigns can go viral on social platforms, passing on from one person to another, hence gaining social currency.

Brand Building: Brand building is what every business tries to accomplish and Digital Marketing helps develop your Brand by promoting it on several platforms, the more viral your Brand goes, the more reputation your Brand will earn in the eyes of Search Engines as well as Users.

Trackable, Measurable Results - Measuring your Online Marketing with Web Analytics and other online metric tools makes it easier to establish how effective your Campaign has been. You can obtain detailed information about how customers use your Website or respond to your Advertising.

Personalisation: If your Customer Database is linked to your Website, then whenever someone visits the site, you can greet them with Targeted Offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

Openness - By getting involved with Social Media and managing it carefully, you can build Customer Loyalty and create a reputation for being easy to engage with.

Content Marketing: Digital Marketing lets you create Engaging Campaigns using Content Marketing Tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.

Improved Conversion Rates - If you have a Website, then your Customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, Digital Marketing can be seamless and immediate.

Global Reach - A Website allows you to find new markets and trade globally for only a small investment.

All the aforementioned aspects of Digital Marketing has the potential to add up to more Sales and Profit.